Looking at the individual
and not the norm


With a team of researchers from Cambridge University who have specialised in the transition from objective validation to subjective validation, the Drs Moloney and Loveridge have come together to develop The Cambridge Code. Looking at the individual and not the norm.

The team have developed The Cambridge Code after analysing and tracking over 10,000 international high-flyers and building an online tool that encapsulates what you cannot see or tell at interview. The proprietary algorithm took two and a half years to build but is based on principles that have been in currency for centuries.


A new combination of three domains

The underlying approach to the design and development of The Cambridge Code brings a sophisticated psychotherapeutic understanding of human development and interaction to the corporate arena for the first time. It uncovers the intangibles in talent acquisition by ‘bottling’ this psychotherapeutic understanding, together with incisive recruitment intelligence allied to constructive learning and assessment theories. The combination of these three spheres of experience have been brought together to facilitate individual assessment at all organisational levels, from graduates to board level.

The Cambridge Code offers a predictive analysis of the actual person, with specific reference to his or her capacity and risk in a corporate context.

Subconscious potentials for
growth and risk identified

The Cambridge Code provides companies at every interview with the ‘sniff’, skill and wisdom of the most experienced and seasoned recruitment specialist, psychotherapeutic analyst and constructive learning specialist. It allows an assessment panel to access the candidate’s ‘subconscious profile’, to unlock the ‘intangibles’ that even the most searching interviews often fail to find, and to identify the intrinsic potential for growth and risk that lies beneath the surface. It alerts the team to those factors which can remain undetectable (including to the candidate themselves) as offering the potential for growth or risk in the future.  It prompts the team to adopt a forensic approach and probe further, conducting detailed investigation which lies outside the remit of more traditional methods, leading to more secure and better decision making.


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