An X-ray of the
subconscious mind

Our algorithm has enabled a new approach to revealing an individual's subconscious drivers.

In a radically different approach to current evaluation techniques, The Cambridge Code provides an online tool examining aspects of the subconscious that are often under-represented when it comes to understanding both an individual’s well being and an individual’s characteristics, strengths and insights.


“The ability to be able to spot the people risk factors is invaluable for our governance moving forwards”

Head of Risk & Compliance, leading UK Financial Services Group

finally a tool that allows us to spot potential


“’easy reports, no jargon, simple and effective’

CEO, London Private Equity Company


FTSE 100 Bank

UK PLC - Commercial Vehicles

Creative Digital Startup

The Links between Well being and Performance: UK Regulator, Whitehall Department, FTSE 100 Bank

Read the Case Studies


Uncovering subconscious latent potential and removing unconscious bias.

A team of Doctors and researchers from Cambridge University have developed The Cambridge Code after analysing and tracking nearly 10,000 individuals encapsulating this in an easy to use online tool.

The tool is proven to the uncover the subconscious latent potential and well being that is present in all of us, but lies beyond the reach of established psychological measurement.

Working at this level enables the tool to knock out bias and unconscious bias.


This model of understanding the way in which people respond in organisations is based on 75 years of combined experience with people and data, more than 10,000 corporate interviews and over 6,000 psychoanalytic sessions.  This is integrated with centuries-old paradigms as well as cutting edge developments in modern psychotherapeutic practice.

"The Cambridge Code integrates dozens of well-evidenced theories of the way human beings relate to one another based on conscious and subconscious thought"


The focus is on the individual as a unique entity and not as part of a population norm

The model looks at important characteristics, aspects of well being, insights and risks that are not available with alternative models

It is not behavioural but relational. It identifies the reasons why people behave as they do rather than just reporting on the behaviours

It is a diagnostic tool, not a measurement tool

It is not psychometric but psychoanalytical